THE BLUEPRINT FOR THE FUTURE OF MUSIC
11:11 RECORDS is a next-generation music and entertainment company redefining the artist experience. Founded in 2018 as an independent creative collective in the heart of Hollywood, and officially established as a record label in 2021, 11:11 RECORDS has since evolved into a powerful ecosystem for talent discovery, development, and global brand-building.
At its core, 11:11 RECORDS was born from a belief in creative freedom, integrity, and alignment—a sanctuary where artists are not only empowered to tell their stories but are also protected, represented, and celebrated. More than a label, it functions as a future-facing launchpad that nurtures every aspect of an artist’s journey—from sound and visual identity to strategy, infrastructure, and cross-media expansion.
The company’s ethos is rooted in three guiding principles: Minimalism, Futurism, and Spiritual Truth. These values inform everything 11:11 touches—whether it’s the stripped-back elegance of a sound design, the intentionality behind a visual aesthetic, or the deeper meaning woven into lyrical narratives. Every project, release, and campaign is approached with clarity of purpose, a respect for legacy, and a bold vision for what music—and the industry itself—can become.
What distinguishes 11:11 RECORDS is its multi-disciplinary structure and its commitment to holistic artist development. From Grammy-nominated engineers and high-end recording sessions to original visual content, immersive storytelling, and business mentorship, the label operates as a fully integrated studio-to-stage incubator. Artists under the 11:11 umbrella don’t just make music—they build empires.
A strong emphasis is placed on artist ownership, fairness, and long-term value creation. In an industry often driven by exploitation and burnout, 11:11 RECORDS stands apart by offering artists the infrastructure to thrive—backed by contracts rooted in transparency, creative autonomy, and mutual respect. Through its close alignment with other divisions like 11:11 Publishing, 11:11 Studios, 11:11 Audio, and 11:11 Talent, the label supports its artists with a future-proof network that spans music, tech, design, fashion, and digital distribution.
As a company driven by spiritual alignment and artistic excellence, 11:11 RECORDS attracts boundary-breaking voices from around the world—visionaries, rebels, innovators, and truth-tellers—ready to lead the next cultural wave. Whether through genre-defying releases, experimental visuals, or global stage performances, the label is focused on delivering impactful art that resonates beyond trends and transcends limitations.
With a headquarters in Hollywood and eyes set on the world, 11:11 RECORDS is not just building careers—it’s building a movement. One rooted in creative truth, elevated by collective power, and guided by a higher frequency.
Strength in Numbers. Vision in Everything. Welcome to 11:11.
