THE BLUEPRINT FOR THE FUTURE OF MUSIC

11:11 RECORDS is a next-generation music and entertainment company founded in 2018 as a creative collective in Hollywood and officially launched as a record label in 2021.

 

It has since evolved into a powerful ecosystem for talent discovery, development, and global brand-building. Built on creative freedom, integrity, and alignment, the company is more than a label, serving as a launchpad that nurtures every part of an artist’s journey, from sound and visual identity to strategy, infrastructure, and cross-media expansion.

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Guided by the principles of Minimalism, Futurism, and Spiritual Truth, 11:11 RECORDS approaches every release with clarity of purpose, bold vision, and deeper meaning. These values are reflected in stripped-back sound design, intentional visual aesthetics, and lyrical storytelling. What sets the label apart is its multidisciplinary structure and commitment to holistic growth, offering Grammy-level engineering, high-end sessions, original content, immersive storytelling, and mentorship in a fully integrated studio-to-stage incubator where artists do not just create music, they build empires.

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With a strong emphasis on fairness, ownership, and long-term value, 11:11 RECORDS provides artists with transparent contracts, creative autonomy, and the infrastructure to thrive. Aligned with 11:11 Publishing, 11:11 Studios, 11:11 Audio, and 11:11 Talent, the label supports talent across music, design, technology, and digital distribution. Driven by spiritual alignment and artistic excellence, it attracts innovators and truth-tellers ready to shape the next cultural wave through boundary-breaking releases, visionary visuals, and transformative performances.